Demand for candles in Germany is increasing, and this increase can be attributed to two factors: energy and the onset of the holiday season. During the pandemic, while spending more time at home, Germans have been using candles to light their homes, which has also led to an increase in demand for this product.
Fear of possible blackoutcaused by Russia’s invasion of Ukraine, forced the Germans to look for an alternative to electric lighting. Although they were informed that the likelihood of a power outage in the country is low, the growth in demand for candles has not abated.
Germany’s Federal Office for Civil Protection and Disaster Relief explained this week that “a large-scale power outage in Germany is highly unlikely” this winter.
Buying candles is also justified by the fact that the festive season is approaching. As Christmas draws near, Germans seek solace in the warmth of the flames. The Guardian newspaper explains that on Sunday, many German homes will follow the tradition of lighting the first of four candles in their traditional Christmas wreath, placed or hung over the dining table, known as the Adventskranz.
“We really didn’t know what to expect this year. But as winter is uncertain, it seems people are starting to hoard sails,” said Ann-Christine Müller of the German candle company Müller Kerzen, quoted by The Guardian.
My family has been in the candle industry for eight generations and we have found our business to be very resilient to downturns. In difficult times, people yearn for the comfort of a warm flame,” Muller added.
representative European Candle Manufacturers Association explains that the increased demand for candles in Germany was already felt during the pandemic, as people spent a lot of time in the comfort of their homes.