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Marcel Gaidos of Visa: Click to Pay makes paying online much easier

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How do payments in e-commerce in the Czech Republic change over time?

The number of people shopping and paying for purchases online is constantly growing. Recently, we have seen a trend of further growth in the popularity of online payments – people are gradually learning to make purchases by phone, and some even refuse computers. According to our latest survey, 9 out of 10 Czechs own a smartphone, so this trend is understandable. According to the same survey, today up to 65% of Czechs order services and goods in this way, which is quite a high figure. Czechs just love to shop online and often.

In this context, Visa offers customers the Click to Pay service, that is, “click and pay”. What is it and how does it work?

This is a new online payment solution that allows you to pay safely and conveniently at participating online stores. The service works simply – the client saves his payment card data in Click to Pay, and the data is “overwritten” with each subsequent payment. This elimites the need to find a wallet and copy the long 16-digit card number every time you want to make a purchase online. When paying online, simply click on the Click to Pay icon. The service can be used when paying on the Internet from any device: it works on a computer, phone and tablet. The Czechs, of course, accept cashless payments for online payments, and Visa is working to make online payments simple and secure for consumers. And that’s exactly what Click to Pay with Visa allows us to do.

How long has Click to Pay been on the market and which domestic stores use this service?

We launched Click to Pay earlier this year. Since then, the number of stores using the service has been constantly growing. At the moment, customers can use it to pay in approximately 16,000 Czech online stores. Our goal is to make Click to Pay payments possible in more than 50% of the Czech e-commerce market by the end of this year. Since Visa also cooperates with foreign payment gateways and online stores, Czech customers can use one service to pay in stores outside the Czech Republic. Wherever you see the Click to Pay symbol, you can simply use this service.

What does Click to Pay give to the buyer? Why should he start using this service?

For the buyer, this primarily means more convenient payment for online purchases. As I said, there is no need to waste time entering a 16-digit payment card number, searching for passwords, or filling out long forms. In addition, Click to Pay can integrate payment cards of various brands, which greatly simplifies payment. In the future, we plan to add to the service the possibility of pre-filling the address for delivery of goods.

We also strive not only to make online shopping more enjoyable for users, but also to offer them a high level of security, which they cannot do without in today’s online world. So, Click to Pay Visa uses the so-called tokenization technology to secure transactions. This replaces the 16-digit payment card number with a secure token that protects the card from attacks. The seller does not have access to the card number.

So how can customers activate Click to Pay? And what you need to do?

Visa customers can register here and you only need to do it once. Another option for registering with Click to Pay is directly in the process of paying for a purchase in one of the stores that support it, or simply in the Internet banking of selected banks. All you need to enter is your me, email address and payment details . .

On the other hand, what are the benefits for merchants who use or intend to use this service?

By simplifying the entire payment process for customers, Click to Pay also greatly helps merchants. For example, we expect merchants to see more completed orders with this service, which means fewer people don’t want to get up from their computer to find a card and make a purchase. With Click to Pay, they really just click and pay. In short, the service helps merchants with an intuitive and secure checkout process for items in a shopping cart. And this can ultimately help increase sales themselves.

Client presentation
August 11, 2017 • 13:40

Feel at home with your Visa payment card abroad

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June 7, 2018 • 10:46 am

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Source: E15

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