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Amazon expands its empire: Buy with Prime comes to other websites

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The benefits of Amazon Prime are well known to a large number of users. So it’s not surprising that Andy Jassy’s company is trying to do just that. expand your subscription on the web as much as possible.

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As reported by Gizmodo on this subject and announced on Amazon’s official blog, the e-commerce giant will launch the “Buy with Prime” button on January 10, 2023. Third-party store in the United States. Simply put, starting January 31, 2023, US sellers will be able to start offering Prime benefits on non-Amazon apps and websites as well.

Among the benefits available to users (only US for now) we will fast deliveryas well as the possibility to leave a review on products directly within the respective apps. In the initial phase of testing, everything seems to have led to a 25% increase in conversion rate for merchants, Amazon said.

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On the one hand, the initiative we remember For now it only concerns the United Statesallows third-party merchants to offer classic Prime benefits to customers outside of the e-commerce portal, while also allowing Amazon to expand its “empire” on the Web. future? We’ll see.

Source: Every Eye

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