IKEA’s labyrinthine corridors are just one of the company’s secrets, ensuring that visitors entering the store find themselves with carts full of items. This battle between impulsive consumerism and reason starts from the moment you enter the store.which was the first victory for IKEA thanks to the yellow bag.
This innocuous element is one of the first strategies that IKEA offers users to unleash consumerism. The situation is as follows: you enter IKEA, you take the yellow bag and start the tour of the store. The very fact that you have picked up this bag causes something inside you to change.
By agreeing to download this item, you automatically put yourself in the position to purchase. Yes, By simply carrying this bag, you are accessing, without realizing it, the ability to shop at IKEA. and therefore you will be better able to see the products you find while visiting the store.
The gimmick is pretty simple and, in fact, it’s something that has been used in various business models. Having an element with you that will help you in loading products from the first moment, the next thing you will need to do is start shopping to fill this yellow bag.
The yellow IKEA bag is for you to buy.
And that’s something that doesn’t matter if you haven’t seen Catalog from IKEA or you do not need furniture for kitchen, Bedroom or living room. By carrying this ball on your shoulder, you are indicating to your subconscious mind that you are prone to spending money, and therefore you will end up buying furniture such as sofas, or any bathroom or living room decorations.
As The Sun explained, IKEA’s yellow bag method is another method the Swedish corporation uses to get people entering the store to end up going through the checkout. In addition, IKEA director Johan Stenebo confirmed this, making it clear that they are doing it deliberately.
The next time you go to IKEA with the intention of not buying anything for your bedroom, kitchen or living room, do not forget to leave the yellow bag at the entrance, as you will most likely spend money on getting it in your hands in some element of his extensive catalogue; even if you didn’t want it at first.
Source: Computer Hoy